If you’ve been paying attention to marketing headlines lately, you might think AI is either going to run your law firm, write your contracts, or put your website in the Witness Protection Program.
Spoiler alert: it won’t.
But that doesn’t mean it’s useless or that you should ignore it.
Let’s break down what AI actually does for marketing, what’s overhyped, and how your law firm (or any small, established business) can use it without feeling like you’re trying to pilot a spaceship.
1. AI Can Save You Time, But It Won’t Think for You
AI tools like ChatGPT or Jasper can help draft blog posts, emails, and social media captions. That’s awesome, right?
Except, unless you want your content to read like a robot’s diary, you still need a human to review it.
2. Overhyped AI That Doesn’t Really Matter… Yet
Some marketing AI promises to “automatically boost conversions” or “design perfect websites with zero effort.”
In reality, these tools are mostly assistants, not miracle workers.
Think of them as a highly caffeinated intern: helpful, but they still need guidance, direction, and occasionally a stern talking-to.
3. AI That Actually Works for Law Firms
Here’s the part where AI starts to earn its keep:
4. Keep It Simple, Keep It Human
AI is a tool, not a replacement for strategy, creativity, or common sense.
Your clients aren’t coming to your firm because your marketing is powered by robots. They’re coming because they trust you.
AI can enhance your marketing, but it should never replace your expertise or personality.
In short: don’t panic, don’t overcomplicate, and definitely don’t believe anyone who says AI will take over your office.
Instead, use it to do the boring stuff so you can focus on what really matters: Serving clients and looking good doing it.
