Having a blog on your lawyer website can open up the door to many opportunities. Let’s look at how your law firm will benefit from a blog and how you can manage one even with a busy schedule.
Did you know that having a blog on your lawyer website can give you a higher ranking in Google’s search engine results page? We call this “Key Word Optimization.” By writing a blog focused on certain keywords improves your chances of being found by users. Let’s say one of your legal practices is DUI cases. If you were to write an article about your experience as a “DUI Attorney” then you improve your chance of being found in Google when a user types in “DUI Attorney.” Sounds pretty simple right?
Did you know that Google has little bots that crawl the internet looking for fresh content? That’s right! Imagine tiny little bugs constantly running through web pages searching for content to find. If your legal website remains static then Google will crawl your website less often. This can hurt your rankings in their search results because they want their users to see fresh content. Not interested in changing your excellent looking pages? That’s okay, adding a blog is a great way to say “Hey Google! Look at me!”
Trustworthy, a reputation that every law firm wants. How can a blog on your website help you with this? Let’s say a potential client is looking for legal advice on handling a divorce. Maybe their biggest concern is having custody over their child? They type into Google “How to keep custody after a divorce” and you wrote a blog entitled “Keep Custody After a Divorce.” They read your article, they are on your website, they trust you because your article is so well written, and they now become your next client. All because of writing a blog.
They read your article, they are on your website, they trust you because your article is so well written, and they now become your next client. All because of writing a blog.
Lawyers are some of the busiest people in the world. So it’s no surprise if writing a blog seems like another task you have to add onto your day. Try to make a goal of writing an article once a month for one hour. Even just one blog a month can have a huge impact on your law firm. If that seems like that’s too much time did you know there are endless amounts of blog writers out there who will write for you? Try keeping a notepad of subjects you would like to blog about, convey them to a writer, and that’s it! You have your blog.