Inviting users to our website is like inviting people to our home. Have you ever walked into a house for the first time and thought “old people must live here”? The same thoughts goes through people who see a website that is not mobile ready.
So it’s important to ask ourselves: Is my lawyer website mobile ready or is it like a grandparent’s home? If it’s not “responsive” or “mobile ready” (designed to fit different screen sizes) then it might be. And if that’s the case, then your law firm could be missing out on clients. Let’s look at a few benefits of having a mobile ready website.
There is no doubt that a mobile friendly website will make your potential clients happy. Have you ever tried to access a website from your phone that wasn’t built for smaller screen sizes? What happens? All of the content gets smashed and condensed into a tiny space and you don’t know where to look or what to select, and when you try to click on a button but select the wrong one you back out of the site and never return.
On the other hand, a mobile friendly website, in which the content is strategically placed and the text changes size according to the size of the screen, shows that you care about your visitors experience when they land on your website. And a pleasant experience on your website means they will come back again and again which increases the chances of them becoming your next client.
Google cares so much about mobile ready websites that it’s a factor when the decide how to rank a website in their search results. A mobile ready site could rank higher than a non mobile ready site. Meaning your potential clients will land on your competitors website before landing on yours.
Google has stated that recent studies show over 50% of web searches come from mobile devices. This is no surprise to us as your probably reading this from your phone right now. So if your clients are searching for a lawyer, they are most likely looking from their smart phone. And if they find what they need they may never continue their search on desktop.
So if your clients are searching for a lawyer, they are most likely looking from their smart phone. And if they find what they need they may never continue their search on desktop.
Virtually every website that is being designed or developed now is mobile ready. Which means your competitors are getting the upper hand if your website is not mobile friendly. So take a look at your website and ask “Is my lawyer website mobile ready or is it a grandparent’s home?” Because every website is like a home, every visitor is like a guest, and every guest can be your next client.